Tuft Club
Located in Singapore, Tuft Club is Southeast Asia’s first tufting studio where they provide rug tufting and mirror tufting workshops. I took up a Digital Marketing internship with them during my second final semester of University.
During my time at Tuft Club, I was able to hone my current skillsets, foster and build connections as well as obtain brand new hands-on experiences.
As a Digital Marketing intern, I was tasked in:
Planning and staging of product photography/videography
Creating content for Instagram/ TikTok
Overseeing post-production for social media content
Working with GoogleAnalytics, Google Ads Campaigns, and analyzing competitors’ growth
Collaborating and working with KOLs and Social Media Influencers in PR Campaigns
Engaging with social media users/followers to grow social media following
Observing online trends and strategizing consumers’ key demographics and psychographics
Liaising and coordinating with clients for shoots
Designing product packaging and collaterals
Clients/Projects worked with:
KOL Seeding
Tuft Club x Fjallraven Singapore Flagship Launch
Exit.Co
Channel 8
Singapore Tourism Board
Hepmil Creators
Tuft Market
Tuft Club X Fjallraven SEA







Tuft Club Rug Illustrations








Photography


























