Tuft Club

Located in Singapore, Tuft Club is Southeast Asia’s first tufting studio where they provide rug tufting and mirror tufting workshops. I took up a Digital Marketing internship with them during my second final semester of University.

During my time at Tuft Club, I was able to hone my current skillsets, foster and build connections as well as obtain brand new hands-on experiences.

As a Digital Marketing intern, I was tasked in:

  • Planning and staging of product photography/videography

  • Creating content for Instagram/ TikTok

  • Overseeing post-production for social media content

  • Working with GoogleAnalytics, Google Ads Campaigns, and analyzing competitors’ growth

  • Collaborating and working with KOLs and Social Media Influencers in PR Campaigns

  • Engaging with social media users/followers to grow social media following

  • Observing online trends and strategizing consumers’ key demographics and psychographics

  • Liaising and coordinating with clients for shoots

  • Designing product packaging and collaterals

Clients/Projects worked with:

  • KOL Seeding

  • Tuft Club x Fjallraven Singapore Flagship Launch

  • Exit.Co

  • Channel 8

  • Singapore Tourism Board

  • Hepmil Creators

  • Tuft Market

Tuft Club X Fjallraven SEA

Tuft Club Rug Illustrations

Photography