As a Senior Creative Content Creator, I was tasked in:

• Contributing to brainstorming sessions by generating and developing innovative concepts and creative ideas that align with the client’s objectives and brand identity

• Communicating with clients to understand their vision, presenting ideas, and incorporating feedback to ensure client satisfaction

• Participating in pitching for new business, developing compelling presentations, and showcasing the agency’s creative capabilities to potential clients

• Overseeing the creative process from conceptualisation (creating mocks) to execution, and ensuring projects are delivered on time

• Directing photo and video shoots, overseeing everything from casting to set design to ensure the visuals aligned with our creative vision

• Reviewing and approving designs, artwork, photography, and graphics, ensuring high quality and consistency

• Maintaining and enforcing brand guidelines, ensuring that all creative outputs are cohesive and consistent with the client's brand identity

• Staying updated with industry trends, and new design techniques to keep the agency’s work fresh

• Collaborating with copywriters, strategists, videographers/ photographers, and accounts/suits, to ensure that everyone is aligned and supports the overall creative strategy

• Producing high-quality designs for social media posts and campaigns by utilising design softwares (such as Adobe Creative Suite, Canva, and Capcut)