WATSONS
I was part of the Watsons retainer calendar account, where we had to create engaging and trendy content that aligned with the promos they had, execute trend-jacking ideas as well, come up with campaign ideas and prove that we were knowledgeable in the various trends on the social media landscape.
I served as the Senior Content Creator, where I had to oversee the entire creative process from concept to execution. I was also in-charge of designing all graphic posts.
In the 2024 Hashtag Asia Awards, Watsons was awarded with Bronze for the Best Social Media Campaign: Instagram, which was the campaign that I led - Santa Hat Instagram Challenge & Santa/Santarina Special Appearance.
