LUDI

In my role as Art Director for the Ludi brand launch shoot, I led the conceptualization of visual themes and guided the creative process from initial ideation and mock development to final execution, ensuring the project was delivered on schedule. I directed both photo and video productions, overseeing key aspects such as wardrobe, set design, and overall art direction to ensure a seamless alignment with the client’s brand identity.

Additionally, I maintained and enforced brand guidelines, carefully reviewing and approving designs, photography, artwork, and graphics to guarantee high-quality, cohesive, and visually compelling results.